Messenger
In-Chat Animation
Through the continued partnership of Meta & Brand New school on WhatsApp, they asked the studio to also explore and execute motion assets for new Facebook Messenger features that appear in chat for users. I had the pleasure of collaborating with Brand New School as an Art Director setting the tone, creative, and overall motion aesthetic for these assets. I directed designers and animators to realize the creative but also to comb through the fine details before launch. I worked closely with the Creative Director to make sure we are hitting the general vibe and problem solving through creative challenges while illustrating a clear story.
Art Director (s)
Amber Newman
Chae Park
Yalda Zakeri
Creative Director
Scott Uyeshima
Designer(s)
Bon Zhang
Mo Jardinico
Cathy Xiao
Animator(s)
Matt Yeomans
Felix Hemstadius
Yazhi Zheng
Austin Weyer
Discord @ Cannes Animation
My creative practice had the pleasure to work with Discord to give Art Direction for a fun POV gaming video to showcase at Cannes. We worked along with the lovely people at The Heist to make this ready to code 3D animation that features 3 different perspectives that reference different types of games: Cozy, Medieval, FPS.Something beautiful and mesmerizing so our party goers can chill to and learn about Discord at Cannes!
Art Director
Amber Newman
Collaborators
Discord Creative Team
Production
The Heist/ThinkingBox
.Paak House Radio
YES LAWD! Anderson .Paak is back with another season of .Paak House Radio. For Season 2, Anderson .Paak hosts a musical experience that goes beyond radio and features live performancs from the house band Free Nationals, ScHoolboy Q, Shenseea, and more. Episodes include music videos, sketch comedy, and a rotating cast of A-list guests like Amber Rose, Saweetie, Victoria Monét, The Linda Lindas, and aespa. And for the first time ever, the show will exist on both Apple Music 1 and Apple Music TV.
Creative Directors
Matt Martin
Deron Millay
Senior Art Director/Designer
Amber Newman
DijonFM
DijonFM is one of the first radio show curated by Honey Dijon for Apple Music Radio Club station.Honey Dijon describes her Apple Music radio show as “music without borders,” a way to capture the “love, joy, and celebratory energy of club music.” The Chicago-born DJ and producer who was instrumental in shaping New York’s downtown scene in the ‘90s and early 2000s, has written for Beyonce and Madonna, and is now based in London-calls music “a life force.”
“It’s the reason I get up in the morning, the reason I’ve dedicated my life to DJing,” she says. “I’m so honored that I get to present music that I love and my culture, the club culture that I gre w up in-with the world.”
Across eight exhilarating episodes, the cultural force and trans icon shines a light on the scenes, subcultures, and sounds that have made her one of club music’s most revered tastemakers.
Creative Directors
Matt Martin
Deron Millay
Senior Art Director/Designer
Amber Newman
Last Man Dancing Radio
with Jake Shears
Last Man Dancing Radio is a two-hour mixed epic dance adventure that spans the inspirations and influences that my producer DJ Sammy Jo and I have shared for over two decades,” Jake Shears tells Apple Music. “The sound is a contemporary meld of the sweaty, low-ceilinged underground basement to the expansiveness of an open-air rave with some deep classics always lurking to rear their heads.” Every Friday at 1 pm PT/9 pm LDN on Apple Music Hits, the Scissor Sisters songwriter and vocalist brings the party with DJ mixes to kick off the weekend. “We will be playing house, tech house, electro, indie dance, and of course some disco,” he continues. “We aim for Deep Fun, and Last Man Dancing Radio will be our own special house party designed for those who stay to the end.”
Creative Directors
Matt Martin
Deron Millay
Senior Art Director/Designer
Amber Newman
Jugando a que pasa de todo Radio
Immerse yourself in the playful spirit of Grupo Frontera and meet the band’s six members. Delve into their spontaneous attitude and musical taste, and enjoy live performances of their songs.This radio show was one of the first shows to air on the newly started Musica Uno station at Apple Music.
Creative Directors
Matt Martin
Deron Millay
Senior Art Director/Designer
Amber Newman
Twitch x SF
35th Anniversary
From the first hadoken thrown all the way back in 1987 to every epic battle stream lived since, Street Fighter has always been a cornerstone of the fighting game community, Twitch culture, and pop culture around the world.
This year marks Street Fighter’s 35th birthday (and it’s never looked better if we do say so ourselves) and with Street Fighter 6 due to release soon, Twitch is teaming up with Capcom to celebrate our incredible shared history with an exclusive line of apparel that you can only get in the Twitch Loot Cave online or at TwitchCon San Diego.
This line of tees, hoodies, hats, and more were all designed to honor our shared history and celebrate the future of Street Fighter that will be written by you, your favorite communities, and all of Twitch. We also just wanted to make some really cool socks, ok?
Senior Art Directors/Designers
Amber Newman
Kat Singh
Production Partner
Media .Monks
In Collaboration
Capcom USA & Japan
Capcom Official Illustrator
Taimo
/twitch
gaming
Twitch was a pioneer in the gaming industry. We zigged when others zagged. We went against the grain. We spark conversation, debate, and some times, controversy. With /twitchgaming, we created a network that gives voice back to the gaming community. A place where gamers don't just watch the news. They make it.
/Twitchgaming is where everything you love about gaming is back in your hands. You decide the games that matter, what's worth debating, and where gaming goes next.
Senior Art Director
Amber Newman
Designer
Adam Stalnaker
Motion Designer
Matt Gravish
Copywriter
Evan Frietas
Co-Streaming Kit
Eat-Studio
Twitch Merch Campaign
In a world where nothing makes sense, pink moons fill the sky as a large whale starts to float by, we are transported into the world of Twitch Merch.
Twitch holds a lot of pride in their merchandise, and for good reason, as the community LOVES Twitch merch. Since the pandemic had us very cooped up and gaming more than usual (maybe even created a few new streamers), Twitch wanted to come out with a new collection that focuses on being comfy, cozy but also stylish for outerwear in case anyone went outside (safely of course).
But why would anyone want to go outside when you can imagine whatever you want in your own space and be transported into any world? Kidding,go touch grass folks, it’s good for you.
Creative Director
Brett Elliott
Senior Art Director/Designer
Amber Newman
Designer
Dan Rosenberg
Copywriter
Aaron Castellan
Motion
Matt Garvish
Apparel
Devin Ryan
Photographer
Ryan Young
Twitch Unity Months
Ushered in a new design era for Twitch Unity Months, so we can celebrate the diverse voices on the platform whatever month it is. Twitch Unity is an internal initiative that elevates creators from different backgrounds on the Twitch platform.
Got to work with and scout some amazing creators while jamming on awesome script-writing for campaign videos each month and making sweet billboards to advertise our awesome creators in NYC & LA.
Senior Art Directors/Designers
Amber Newman
Kat Singh
Designers
Alexandra Floresmeyer
Dan Rosenberg
Adam Stalnaker
Copywriters
Matt Everts
Brian Albert
Evan Frietas
Motion Designers
Jae Yoo
Matt Gravish