GOAT in China
“The first of its kind, the GOAT app launched in China through Weibo, making it the first sneaker marketplace to officially launch there. My creative team was tasked to ideate an event celebrating this huge accomplishment.
I partnered with our PR, Marketing, and Social team to select names from our contract list to attend the opening event. I led a team of 2 fulltime
designers and 2 freelance motion designers working on campaign ideas and the branding of the event space.
Partnered with my Creative Director to work with an outside architecture studio
to ideate and create the event space. Facilitated and fostered relationships with our Chinese vendors and working
with my Creative Director and Head of Design to build out a creative team in China.
Partnered with producers, stylists, and makeup artists to lead photo-shoots, choose modeling talent, and assure styling matches with original ideas.”
Art Director/Designer
Amber Newman
Creative Team
GOAT Creative Team
GOAT China Creative Team
Architect Firm
Food NYC