Jasper
My creative practice had the pleasure to do the logo for a new American brand based in Los Angeles: Jasper.We're so excited for them start their journey as a fashion line with a brand to take them to another level.
We have a logo that evokes the playfulness of 90s Miu Miu, Prada, Celine, and Jil Sander. There is also a secondary logo made as a signature that captures an intimate moment; a fleeting inspiration of what a Jasper girl would write on a napkin. We took a lot of inspiration from artist signatures but wanted to make it more authentic for this young brand.
Design Director/Designer
Amber Newman
Collaborators
Kooshan Du
Marley Cohen