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Messenger  In-Chat Animation

Through the continued partnership of Meta & Brand New school on WhatsApp, they asked the studio to also explore and execute motion assets for new Facebook Messenger features that appear in chat for users. 

I had the pleasure of collaborating with Brand New School as an Art Director setting the tone, creative, and overall motion aesthetic for these assets. I directed designers and animators to realize the creative but also to comb through the fine details before launch. I worked closely with the Creative Director to make sure we are hitting the general vibe and problem solving through creative challenges while illustrating a clear story.

Art Director (s)
Amber Newman
Chae Park
Yalda Zakeri

Creative Director
Scott Uyeshima

Designer(s)
Bon Zhang
Mo Jardinico
Cathy Xiao

Animator(s)
Matt Yeomans
Felix Hemstadius
Yazhi Zheng
Austin Weyer