Twitch Merch Campaign

In a world where nothing makes sense, pink moons fill the sky as a large whale starts to float by, we are transported into the world of Twitch Merch.

Twitch holds a lot of pride in their merchandise, and for good reason, as the community LOVES Twitch merch. Since the pandemic had us very cooped up and gaming more than usual (maybe even created a few new streamers), Twitch wanted to come out with a new collection that focuses on being comfy, cozy but also stylish for outerwear in case anyone went outside (safely of course).

But why would anyone want to go outside when you can imagine whatever you want in your own space and be transported into any world? Kidding,go touch grass folks, it’s good for you.

Creative Director
Brett Elliott

Senior Art Director/Designer
Amber Newman

Designer
Dan Rosenberg

Copywriter
Aaron Castellan

Motion
Matt Garvish

Apparel
Devin Ryan

Photographer
Ryan Young